1 Channel Focus Finder

The 1-Channel Focus Finder — by Oleg Kovalev

Most founders I work with are running 6-8 marketing channels simultaneously. The result? Nothing compounds. Everything stays mediocre.

The fix isn't more effort. It's fewer bets, placed better.

This tool uses the same decision framework I used to help scale Aspect Health from $200K to $2.5M ARR, grow AdSkill from $8M to $45M, and generate 9,000 conference registrations with zero ad spend.

5 questions. 2 minutes. One clear answer.

Question 01

What's your average deal size?

This determines which channels make economic sense. A $50/mo product can't afford $2,000 in sales touches per customer.

Under $500 / year

Self-serve, consumer or prosumer pricing. Volume game.

$500 – $5,000 / year

SMB SaaS, small team plans. Some sales involvement.

$5,000 – $50,000 / year

Mid-market. Sales-assisted or demo-required.

$50,000+ / year

Enterprise. Long sales cycles, multiple stakeholders.

Question 02

Do you have an existing audience?

Be honest. An audience isn't followers — it's people who would open your email or read your post on purpose.

Starting from zero

No email list, no social following, no community presence.

Small but engaged

Under 1K followers/subscribers, but they actually respond.

Growing steadily

1K–10K followers/subscribers. Some organic reach, some traction.

Established

10K+ followers/subscribers. People come to you.

Question 03

Is your buyer actively searching for a solution?

This separates demand capture (they know the problem) from demand creation (you need to educate them first).

Yes — they're Googling for solutions

Clear search intent. "Best [category] software" gets volume.

They know the problem but aren't searching

They feel the pain but aren't actively looking for tools.

They don't realize they have a problem yet

New category. You need to educate before you can sell.

Question 04

Can your product spread through usage?

Some products are inherently viral — users share output, invite teammates, or create visible artifacts. Others require deliberate distribution.

Yes — users naturally share or invite others

Output is visible (docs, designs, links). Collaboration is built in.

It demos well but doesn't spread on its own

People say "wow" when they see it, but it doesn't self-distribute.

No — it's complex or behind-the-scenes

Infrastructure, backend, ops tools. Hard to show in 30 seconds.

Question 05

What's your founder superpower?

The best channel is one you can actually execute. Pick the strength you'd bet on for the next 90 days.

Writing & storytelling

You can articulate ideas clearly. You enjoy writing posts, threads, or essays.

Speaking & presenting

You're good on camera, on stage, or on podcasts. People listen when you talk.

Building in public

You love sharing process, metrics, experiments. Transparency is your brand.

Networking & relationships

You're great in DMs, at events, building 1:1 connections. People trust you fast.

Your Result

Your #1 channel:

Why this channel fits you

Based on your specific answers

Your 90-Day Starting Play

Don't overthink it. Just start here.

Want help executing this?

I help founders build marketing systems that actually compound.
No prompt theater. No tool noise. Just production GTM with real economics.

Connect with me on LinkedIn

The 1-ChannelFocus Finder

Your #1 channel:

Why this channel fits you

Your 90-Day Starting Play

Want help executing this?

The 1-Channel
Focus Finder