Oleg Kovalev

Growth marketing leader with 10+ years building and executing full-funnel user acquisition engines for B2C brands, SaaS, and early-stage startups. Hands-on operator who personally launches and optimizes paid campaigns, builds conversion funnels, owns lifecycle marketing, and runs structured experimentation programs.

Track record

• Aspect Health (CMO, 2024–present) — Scaled ARR from $200K to $2.5M+ in 9 months as a one-person marketing team. Built the entire B2C acquisition engine from zero: paid (Meta, Google), SEO (+3,500% organic traffic), lifecycle marketing, influencer partnerships. Contributed to fundraising narrative that helped secure investment from Sequoia Capital and Andreessen Horowitz (a16z).
• AdSkill (CMO, 2023–2025) — Scaled annual revenue from $8M to $45M (+462%) in under 2 years. Managed marketing budgets up to $4M across paid digital and offline channels.
• Skipp (CMO, 2022–2023) — Built growth strategy from $0 to $2.4M ARR in 9 months. Achieved 20%+ month-over-month growth through paid acquisition, content marketing, and product-led growth.
• WeLoveNoCode (Head of Growth, 2021–2022) — Built inbound engine that grew MRR 30% month-over-month. Drove qualified demo calls at $39 CAC in the US market. Company was acquired by Toptal.
• Costa Coffee (CMO, 2016–2020) — Led marketing for international market expansion across CIS, Canada, and Malaysia. Managed budgets up to $5M/month. Grew customer base 300% and profits 270% in 2 years.
• BMS IoT Platform (Head of Marketing, 2014–2016) — Drove growth from $0 to $20M ARR. Enterprise clients included Shell, Circle K, Pizza Hut, McDonalds, EPAM. Company was acquired by international enterprise.

Recognition

• Grand Jury Member, Effie Awards Worldwide — the #1 marketing effectiveness award globally
• Techstars Accelerator Mentor — coaching early-stage founders on growth strategy and go-to-market
• Member, CMO 500 Club — where only 5% of CMOs are accepted
• Speaker, VivaTech 2024 — 165,000-visitor conference in Paris

Education

• The Wharton School — Marketing Strategy (2021–2022)
• MIT Sloan School of Management — Marketing Management (2022)
• Stockholm School of Economics — Executive MBA, General Management (2016–2017)
• HarvardX — Technology Entrepreneurship: Lab to Market (2022)