Marketing Strategy
The 3M ARR Framework: My 5-Phase Startup Growth Roadmap
My 5-phase, 13-week growth roadmap used at Aspect Health (to $2.5M ARR in 9 months, Sequoia + a16z investment), AdSkill, Skip.dev. Positioning, funnel, testing, retention, scale.
Fractional CMO for Startups: When to Hire One (and When Not)
Honest founder guide to fractional CMO for startups: four metric gates that say wait, five signals you're ready, real pricing by ARR stage, first 90 days, 7 red and 7 green flags.
Fractional CMO Services: 2026 Buyer's Guide (Pricing, Scope, How to Pick One)
Founder-side guide to fractional CMO services: 7 core functions, real pricing bands by ARR stage, agency vs solo decision matrix, 7 red and 7 green flags, month-by-month timeline.
B2B SaaS Marketing Agency: What Founders Need in 2026
Founder-side framework for evaluating a B2B SaaS marketing agency: engagement structures, real pricing, agency vs fractional CMO, red and green flags, CAC payback math.
Healthcare SEO Agency: How to Pick One in 2026 (Buyer's Guide)
An agency operator's buyer guide to picking a healthcare SEO agency: 6-pillar evaluation framework, HIPAA vetting questions, AI-native vs legacy distinction, real pricing bands, month-by-month timeline, plus 7 red and 7 green flags.
LLM Optimization (LLMO): How to Get Your Brand Cited by AI
A practitioner's guide to LLM optimization in 2026 — the marketing definition, how citations actually get generated by ChatGPT/Perplexity/Claude/Gemini, the four-layer LLMO system we run for clients, failed experiments, a 12-week playbook, and an FAQ.
Medical SEO Services: What Healthcare Providers Need to Know in 2026
A practical guide to medical SEO services: what's actually covered, YMYL and E-E-A-T realities, HIPAA-aware marketing tech, pricing by practice size, red flags, and how to pick a healthcare SEO agency that drives real new-patient volume.
Fractional CMO for SaaS: Cost, 90-Day Plan & Hiring Guide
An operator's guide to hiring a fractional CMO for B2B SaaS in 2026 — when the model fits, real pricing, the first 90 days, a hiring scorecard, and a real 6x growth case study.
AI SEO Services: What's Real, What's Hype, and What Actually Works
An honest, in-the-weeds breakdown of AI SEO services in 2026 — the seven categories, what works, what's hype, the workflow we actually run on client engagements, the experiments that failed, and a buyer's framework for telling signal from noise.
GEO vs SEO: What Marketers Need to Know in 2026
GEO vs SEO explained: what generative engine optimization actually is, how it differs from classic SEO, which signals matter most, how to measure AI visibility, and a 90-day playbook for running both as one integrated program.
AI SEO Agency: What to Expect and How to Choose One in 2026
Hiring an AI SEO agency in 2026? What "AI SEO" actually means, what a real AI SEO agency does differently, pricing, red flags, and how to pick a partner that drives pipeline — not just rankings.
Growth Marketing: The Discipline, the Framework, and the Playbook
Growth marketing is the most abused term in B2B — a discipline reduced to a job title, a tech stack, or 'performance marketing with a blog.' Here's what it actually is: a working definition, a flywheel framework, a channel mix, experiment design, team structure, and a 30/60/90 day plan.