Marketing Strategy
Positioning Statement: One Sentence and Three Proofs
Part 6 of The Positioning Sprint. Compress five worksheets into a one-sentence value proposition and three provable selling propositions. How to write the sentence, choose the USPs, and know it is finished. The capstone worksheet.
Unique Value Proposition: From Strengths to a Provable Promise
Part 5 of The Positioning Sprint. List your strengths, delete the table-stakes ones, and run what survives through a strength → advantage → benefit → proof chain. How to build a UVP that is anchored to a real strength, not a founder's slogan. Free worksheet.
Problem-Solution Fit: Name the One Problem You Solve
Part 3 of The Positioning Sprint. Choose the single most painful problem you can credibly solve, write it in your customer's exact words, and compress it into a six-line positioning summary. Includes the fit tests and the free worksheet.
Competitive Analysis Framework: Find Your Market Gap
Part 4 of The Positioning Sprint. Map every alternative your buyer considers, including doing nothing, rate the complaints by severity, and find the repeated pain nobody is fixing. That gap becomes your wedge. Includes the free worksheet.
ICP Marketing: How to Research an Ideal Customer Profile
Part 2 of The Positioning Sprint. Turn a chosen segment into a persona canvas where every claim is confidence-rated, so your guesses become an interview script instead of a marketing assumption. The emotional layer, the interviews, and the free canvas.
Customer Segmentation for Startups: The 5-Question Scoring Model
Part 1 of The Positioning Sprint. Score 3-6 candidate segments on five blunt questions, average them, and commit to one. The scoring model I run in every fractional CMO engagement, including the question most frameworks leave out.
The Positioning Sprint: A 6-Step Positioning Framework for Startups
Phase 1 of the 3M ARR Framework, expanded. Six steps and two weeks from a list of candidate segments to a one-sentence value proposition with three proof points. Series index plus the full worksheet pack.
Fractional CMO for Startups: When to Hire One (and When Not)
Honest founder guide to fractional CMO for startups: four metric gates that say wait, five signals you're ready, real pricing by ARR stage, first 90 days, 7 red and 7 green flags.
Fractional CMO for SaaS: Cost, 90-Day Plan & Hiring Guide
An operator's guide to hiring a fractional CMO for B2B SaaS in 2026 — when the model fits, real pricing, the first 90 days, a hiring scorecard, and a real 6x growth case study.
Fractional CMO Services: 2026 Buyer's Guide (Pricing, Scope, How to Pick One)
Founder-side guide to fractional CMO services: 7 core functions, real pricing bands by ARR stage, agency vs solo decision matrix, 7 red and 7 green flags, month-by-month timeline.
What Is a Fractional CMO? The Complete Guide for Startup Founders
A fractional CMO brings senior marketing leadership to your startup at a fraction of the cost. Learn what they do, what they cost, and when it's time to hire one.
SaaS Go-to-Market Strategy: A Framework for First-Time Founders
Your product is ready. Now what? A practical go-to-market framework for first-time SaaS founders — from positioning to first 100 customers.