Category
Marketing Strategy
Growth strategy, fractional CMO insights, and marketing leadership for startups.
Marketing Strategy15 min read
Growth Marketing: The Discipline, the Framework, and the Playbook
Growth marketing is the most abused term in B2B — a discipline reduced to a job title, a tech stack, or 'performance marketing with a blog.' Here's what it actually is: a working definition, a flywheel framework, a channel mix, experiment design, team structure, and a 30/60/90 day plan.
By Oleg Kovalev · April 18, 2026
Marketing Strategy10 min read
Marketing Attribution for B2B: How to Prove What's Working
B2B marketing attribution is broken by design — long sales cycles, multiple stakeholders, and dark social make it nearly impossible. Here's how to build a practical attribution system anyway.
By Oleg Kovalev · April 13, 2026
Marketing Strategy8 min read
B2B SaaS Marketing Strategy: The Complete 2026 Playbook
Most SaaS marketing advice is recycled from 2019. Here's a complete, stage-by-stage playbook for B2B SaaS marketing in 2026 — from pre-PMF to scale.
By Oleg Kovalev · April 13, 2026