Marketing Strategy
Demand Generation vs Lead Generation: What B2B Teams Get Wrong
Demand generation creates awareness. Lead generation captures it. Most B2B teams confuse the two — and waste budget as a result. Here's how to get the balance right.
The B2B Marketing Funnel in 2026: What Actually Works
The traditional B2B marketing funnel is broken. Buyers don't move in a straight line anymore. Here's what a modern funnel actually looks like — and how to build one that converts.
How to Hire a Fractional CMO: A Step-by-Step Guide for Founders
Hiring a fractional CMO is one of the highest-leverage decisions a founder can make — if you do it right. Here's a step-by-step guide: when to hire, what to look for, how to interview, and what to expect in the first 90 days.
How Much Does a Fractional CMO Cost in 2026?
Fractional CMO pricing ranges from $5K to $15K per month in 2026. Here's a breakdown of what drives the cost, what you get at each tier, and how it compares to hiring a full-time CMO.
The 3M ARR Framework: My 5-Phase Startup Growth Roadmap
My 5-phase, 13-week growth roadmap used at Aspect Health (to $2.5M ARR in 9 months, Sequoia + a16z investment), AdSkill, Skip.dev. Positioning, funnel, testing, retention, scale.
B2B SaaS Marketing Agency: What Founders Need in 2026
Founder-side framework for evaluating a B2B SaaS marketing agency: engagement structures, real pricing, agency vs fractional CMO, red and green flags, CAC payback math.
Healthcare SEO Agency: How to Pick One in 2026 (Buyer's Guide)
An agency operator's buyer guide to picking a healthcare SEO agency: 6-pillar evaluation framework, HIPAA vetting questions, AI-native vs legacy distinction, real pricing bands, month-by-month timeline, plus 7 red and 7 green flags.
LLM Optimization (LLMO): How to Get Your Brand Cited by AI
A practitioner's guide to LLM optimization in 2026 — the marketing definition, how citations actually get generated by ChatGPT/Perplexity/Claude/Gemini, the four-layer LLMO system we run for clients, failed experiments, a 12-week playbook, and an FAQ.
Medical SEO Services: What Healthcare Providers Need to Know in 2026
A practical guide to medical SEO services: what's actually covered, YMYL and E-E-A-T realities, HIPAA-aware marketing tech, pricing by practice size, red flags, and how to pick a healthcare SEO agency that drives real new-patient volume.
AI SEO Services: What's Real, What's Hype, and What Actually Works
An honest, in-the-weeds breakdown of AI SEO services in 2026 — the seven categories, what works, what's hype, the workflow we actually run on client engagements, the experiments that failed, and a buyer's framework for telling signal from noise.
GEO vs SEO: What Marketers Need to Know in 2026
GEO vs SEO explained: what generative engine optimization actually is, how it differs from classic SEO, which signals matter most, how to measure AI visibility, and a 90-day playbook for running both as one integrated program.
AI SEO Agency: What to Expect and How to Choose One in 2026
Hiring an AI SEO agency in 2026? What "AI SEO" actually means, what a real AI SEO agency does differently, pricing, red flags, and how to pick a partner that drives pipeline — not just rankings.